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About me

About me

Milan Markovic

Milan_Markovic_pro_about_me_profile_image

Dedicated and results-driven Digital Marketing Manager with a proven track record of orchestrating successful online campaigns that amplify brand visibility, engage audiences, and generate substantial ROI.

What I do

Digital marketing / Analytics / Web Design

Birthdate

April 18, 1983

Follow me

June 2023 / Present

Adventus Digital

Strategic Campaign Management: From concept to execution, I specialize in crafting targeted digital strategies that encompass SEM/SEO, social media, email, and content marketing. I thrive on optimizing campaigns to deliver exceptional performance and exceed KPIs.

Data-Driven Insights: Analytics isn't just a buzzword for me – it's the foundation of my decision-making. I have a knack for dissecting complex data sets to extract actionable insights, ensuring every campaign evolves intelligently.

  • Digital marketing

  • Google Analytics

  • Web Design
  • Multi-Channel Engagement


May 2022 / May 2023

Digital Marketing Manager - Mona Plaza

Marketing Plan development in accordance with the company needs. Planning and creation of marketing strategy, ways of advertising and promotion. Budget planning and optimization of costs.

Web site updates and content creation for social networks. Communication with external associates, agencies, and service providers.

- Analyzing analytical data and transferring it into business context
- Working closely and aligning with sales department about acutal price lists and promotions (promo packages)
- Measuring and reporting the success of campaigns through digital marketing
- Creation and development of new business contacts
- Rebranding of Mona Zlatibor hotel to Mona Plaza Zlatibor (chain)

  • Digital marketing

  • Google Analytics

  • Web Design
  • Copywriting

2019 / April 2022

Delivery Hero - Donesi

Performance Marketing Manager

- Plan, optimise, implement and manage PPC campaigns across all products lines. Ensure PPC campaigns are setup on search engines and optimise according to objectives.
- Support internal & external stakeholders getting requests implemented, driving and monitoring completion and conducting reviews after implementation.
- Understanding customers needs, and bringing innovative campaigns to life that reference the insight gathered.
- Briefing collateral to execute the campaign including creative, written content, digital, adverts and video.
- Measuring the success/effectiveness of marketing campaigns through reporting, KPIs and analytical tools. Conduct A/B tests and compile accurate, transparent and insightful reports on a regular basis

  • Digital marketing

  • Google Analytics

  • CRM campaigns

  • Rebranding

Feb 2018 / July 2018

Paid Search and Analytics Executive

Best Response Media (Brave Bison) London, UK, remote

I managed the paid search department for renowned fashion brands. My role was to create and execute campaigns, optimize client accounts, and report on key performance indicators regularly. I also oversaw tracking implementation, specifically in Google Analytics and Tag Manager, and managed e-commerce goals to enhance overall performance.

- Working with couple of great fashion brands
- Managing paid search department
- Creating tasks and procedures
- Developing new campaigns and strategy for several clients
- Accounts optimization
- Reporting daily, weekly and monthly on relevant KPI’s
- Making sure tracking is implemented correctly (Analytics, Tag Manager)
- Managing Analytics goals and performance (e-commerce)

  • Digital marketing

  • Google Analytics

  • E-Commerce


March 2017 / Feb 2018

Delticom AG - Marketing Specialist

I managed multiple accounts across various Western European countries on platforms like AdWords and Bing, primarily focused on e-commerce web shops spanning industries such as Automotive and Food. I developed and implemented effective strategies, collaborated with major accounts and substantial budgets, attended key meetings with Google and Ad buying/management platforms, and served as a manager for Reifendirekt and Tirendo, overseeing operations across Germany and 15 other markets.

- Responsible for multiple accounts across different western European countries (AdWords and Bing)
- Working with e-commerce web shops in couple of industries (Automotive, Food)
- Developing strategies and implementing solutions
- Attending Google and Ad buying/management platform meetings
- Working with large accounts and budgets
- Working with Adobe Media Optimizer tool
- Manager for Reifendirekt and Tirendo (DE and 15 other markets)

  • Digital marketing

  • Google Analytics

  • Google Shopping

  • E-Commerce


Nov 2016 / March 2017

PPC/AdWords Specialist

MyTrendyPhone, Denmark

- Performing analysis and optimization of several PPC accounts
- Optimizing Google Shoping PLA campaigns for 10+ markets
- Familiar with DataFeedWatch and other tools to help manage feeds
- Search bidding and optimization on Google and Bing
- Familiar with Acquisio BBM
- Country manager for two different markets
- Working with other teams to provide the best possible strategy for specific markets
- Optimizing Display campaigns and remarketing
- Using Google Analytics to get insights and analyzing reports
- Attending team meetings and holding training sessions for other team members
- In touch with account managers from google and microsoft, attending webinars and dedicated meetings
- Staying in touch with the latest developments in the industry

  • Digital marketing

  • Google Analytics

  • Google Shopping

  • E-Commerce

My Skills

Design

  • Brand Research
  • Web Design
  • Print Design
  • Illustration
  • Full Corporate Identity

Digital Marketing

  • Digital strategy

  • Data-Driven Insights

  • Multi-Channel Engagement

Development

  • Proficient in YooTheme PRO

  • Joomla and WordPress CMS

  • SEO Optimization